Leading consumer electronics manufacturer supplying brand and private label solutions to Wal-Mart, Best Buy, Radio Shack, Target, Blockbuster, Sears, amongst others.
Intec had no infrastructure in Europe and lacked any brand recognition.
- Established and managed order fulfillment and call center services on mainland Europe.
- The 3PL provider we selected was experienced in exactly the right niche market and already had accounts with many
- To establish sales, we identified and recruited a team of experienced and well connected independent account managers in key European Countries.
- To increase market share Intec looked to us to develop a value added reseller strategy as well as establish and grow traditional 2-tier distribution.
- Atlantric undertook an interim management project to implement the strategy – this involved creating internal infrastructures and procedures, appointing support staff and signing up partners for the sale and distribution of Intec products.