Anycom wanted to be the first company in Europe to launch a bluetooth solar car kit – ahead of larger rivals such as LG. They selected France to be their first market but lacked any effective distribution channels – a corrida foi para obter o produto para o mercado e estabelecer a marca simultaneamente.
Solução
- Nós rapidamente criou uma estratégia de lançamento pan-europeu e fez apresentações em países-chave para parceiros de canal a nível de atacado e varejo.
- Managed an official launch at the prestigious Equip Auto show in Paris just weeks after the client agreed on the project.
- Initiated OEM negotiations with Renault, Mercedes, Peugeot and Volkswagon Secured rapid contract with the prestigious French based multi-national chain – Feu Vert.